Join us for an engaging conversation with Denver-based talent buyer Sanda Holman-Watts. We will discuss how she parlayed a side-hustle into a 25-year career, the advantages and challenges of running a woman-owned entertainment business, the art of balancing artist advocacy with business mindedness, and what attributes she looks for when booking musical acts.

Sandra Holman-Watts is the President and Owner of Live @ Jack’s Inc. With more than 25 years of experience in the entertainment production industry, including running the successful Live@Jack’s live music venue in downtown Denver, Sandra has gained a vast network of event production contacts and is connected with the best musical talent in the Colorado region. Sandra is an expert in working with the unique specifics of private parties of all types and sizes, festivals, concerts, and creative gatherings of all kinds.

Discount for CMIA supporters: Click here to attend this session for only $7.