How to Tell if Your DIY Music Marketing is Working
As an independent musician, you’re probably already putting time and effort into promoting your music. But how can you tell if your marketing strategies are actually working? In this course, we’ll explore the key performance indicators (KPIs) that every artist should be tracking to measure the success of their DIY marketing efforts. From traditional marketing metrics to digital tools, we’ll cover the data points that matter most for growing your fanbase, increasing engagement, and driving your career forward. In this class, you'll learn how to analyze and understand your marketing results in a way that empowers you to make informed decisions. Whether you’re focused on social media engagement, streaming numbers, website traffic, or ticket sales, we’ll break down what each metric means and how to use it to adjust your approach. By the end of the course, you’ll have the knowledge to assess your marketing performance effectively, make smarter choices, and see measurable results. No prior marketing experience is expected or required.
In this course, you will learn:
What KPIs Are: An introduction to the most important metrics for tracking your marketing success, such as click-through rate, page views, session duration, conversion rate, and traffic sources.
How to Interpret Your KPIs: How to analyze engagement, reach, and growth to see what’s resonating with your audience.
Website Analytics: Using tools like Google Analytics to track your website’s traffic, conversions, and user behavior.
Email Marketing & Fan Engagement: Understanding open rates, click-through rates, and other email marketing metrics to improve your connection with fans.
Adjusting Your Strategy: How to use data to refine your approach and continue growing your audience.
Whether you're already running a DIY marketing campaign or just getting started, this class will give you the knowledge to measure and optimize your efforts, so you can ensure your marketing is actually driving results for your music career.
This class is taught by Taylor Russo and co-hosted by Justin Long.
Taylor Russo is a digital marketing professional with over a decade of experience in SEO and content strategy. With a background in helping businesses across various industries—including legal, medical, and retail—Taylor specializes in content marketing that drives organic growth. He has worked with hundreds of the top law firms in the United States as well as a clothing brand featured by Nordstrom and QVC. Taylor also holds a B.S. in Interactive Media & Entertainment from the Metropolitan State University of Denver.
In addition to his work in digital marketing, Taylor brings a creative perspective as a published poet and Genre Editor for Poetry at The Plentitudes, a well-known international literary journal based in New York. He also briefly served as a violist with the Denver Pops Orchestra. With this combination of analytical experience and creative passions, Taylor understands the unique challenges artists face in building their online presence. He is committed to helping artists, musicians, and creatives navigate the nuances of marketing to achieve sustained, organic growth.
Attend online, or in person at Performance High Denver.
Cost: Just $7 for CMIA supporters, using THIS PROMOTIONAL LINK