Music Business Seminar: Search Engine Optimization Basics for Local Artists with marketing expert Taylor Russo
Are you a musician eager to enhance your online presence locally but unsure where to start with your marketing? In this course, we'll introduce you to the fundamentals of Search Engine Optimization (SEO), a powerful tool for helping you get discovered online. Whether you're a solo artist, band, or in the early stages of your career, this class will show you techniques to optimize your website and social media for local visibility, making it easier for fans, venues, and industry professionals to find you. Throughout the course, we’ll break down SEO concepts in a way that’s simple and tailored to your needs as an artist. You’ll learn about keyword research, keyword targeting strategies, and how to use online content to connect with your audience and grow your fanbase. By the end of the course, you'll have actionable steps you can apply right away to improve your online presence. No prior SEO experience is needed—just a passion for your music and a willingness to learn!
In this course, you will learn:
SEO Basics: An introduction to key SEO concepts and why they matter for musicians, including keywords (as well as long-tail keywords), search intent, meta descriptions/titles, and media optimization.
Local SEO Strategies: How to target local fans and venues with citations, local listings, and backlinks to maximize your presence in your community.
Optimizing Your Website & Social Media: Simple steps to enhance your online platforms, making them easy for people to find and engage with. This includes page speed optimization, URL structures, etc.
Keyword Research: How to choose the right keywords that potential fans and industry professionals are searching for.
Content that Drives Engagement: How to create content that not only showcases your music but also encourages people to follow and share.
Tracking Your Progress: An overview of tools to help you track your SEO efforts and continue improving, such as Moz, Ahrefs, SEMRush, and your website’s analytics.
Whether you're just starting out or looking to fine-tune your existing efforts, this course will empower you to take charge of your marketing and grow your music career through effective SEO strategies.
About the Instructor
Taylor Russo is a digital marketing professional with over a decade of experience in SEO and content strategy. With a background in helping businesses across various industries—including legal, medical, and retail—Taylor specializes in content marketing that drives organic growth. He has worked with hundreds of the top law firms in the United States as well as a clothing brand featured by Nordstrom and QVC. Taylor also holds a B.S. in Interactive Media & Entertainment from the Metropolitan State University of Denver.
In addition to his work in digital marketing, Taylor brings a creative perspective as a published poet and Genre Editor for Poetry at The Plentitudes, a well-known international literary journal based in New York. He also briefly served as a violist with the Denver Pops Orchestra. With this combination of analytical experience and creative passions, Taylor understands the unique challenges artists face in building their online presence. He is committed to helping artists, musicians, and creatives navigate the nuances of marketing to achieve sustained, organic growth.
Attend online or in person at Performance High Denver.
Cost: Just $7 for CMIA supporters, using THIS PROMOTIONAL LINK